Hey explorers, scoot a little closer round the campfire — we’re Rural Outfitters, a crew of adventure-seekers, trail-wanderers, and star-chasing outdoor lovers just like you. We didn’t start in a boardroom; we started on the trail, swapping stories under starlit skies and printing t-shirts that captured the magic of life outside. Turns out, a whole lot of you feel that same connection to the wild, and that inspired us to build something bigger.
Today, we design camping shirts, hiking tees, and Bigfoot-approved gear that celebrates the places and moments that make the outdoors feel like home. Every shirt we create is rooted in the spirit of exploration. Whether you’re pitching a tent, trekking up a ridge, or simply dreaming about your next escape while stuck behind a desk.
But here’s the thing: we’re more than an outdoor shirt company. We’re a growing community of campers, hikers, off-the-beaten-path wanderers, and nature-loving daydreamers. People who believe adventures are better when shared, and that even a simple graphic tee can say something about who you are and what you love. From funny campfire conversation starters to minimalist designs that blend right into the pines, our shirts are made for those who live wild and roam free.
And because the outdoors has given us so much, we believe in giving back. With every purchase, you're helping us support the wild places we all depend on — the forests, lakes, mountains, and hidden corners of nature that inspire our designs and fuel our adventures.
So wherever the trail takes you — up a mountain, around the fire, across a lake, or through a story you’ll tell for years, and we’re grateful to be part of your journey. Our gear is built to wander, to explore, and to tag along on every moment in between.
Grab a tee, pack your bag, and let’s get out there. The adventure’s just getting started.
