Privacy policy

Last updated: December 22, 2025

Rural Outfitters operates this store and website, including all related information, content, features, tools, products and services (the “Services”). Rural Outfitters is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, share, and protect your personal information when you visit, use, or make a purchase from the Services or otherwise communicate with us.

If this Privacy Policy conflicts with our Terms of Service, this Privacy Policy governs with respect to the collection, processing, and disclosure of personal information.

By using the Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

“Personal information” means any information that identifies, relates to, or can reasonably be linked to you. We may collect the following categories:

Contact Information

  • Name

  • Billing address

  • Shipping address

  • Email address

  • Phone number

Financial Information

  • Credit/debit card details

  • Payment authorization information

  • Transaction records

Account Information

  • Username

  • Password

  • Security question responses

  • Preferences and settings

Transaction & Shopping Information

  • Products viewed

  • Items added to cart or wishlist

  • Purchases, returns, cancellations, and exchanges

  • Order and fulfillment history

Communications

  • Emails and messages exchanged with us

  • Customer support interactions

Device & Usage Information

  • IP address

  • Browser type

  • Device identifiers

  • Cookies and similar technologies

  • Interaction activity on our website

Inferences

  • Preferences

  • Shopping interests

  • Behavioral patterns

Sources of Data

We collect personal information:

  • Directly from you (account creation, checkout, forms, customer service)

  • Automatically (cookies, device interactions)

  • From Shopify as our e-commerce provider

  • From service providers (payment processors, analytics, advertising partners)

  • From marketing or business partners

2. Why We Collect Your Information (Purposes of Use)

We use personal information for the following purposes:

Provide, Personalize & Improve the Services

  • Process orders and payments

  • Deliver items

  • Manage your account

  • Remember preferences

  • Recommend products

  • Facilitate returns or exchanges

  • Fulfill contractual obligations

Marketing & Advertising

  • Send promotional emails, texts, or marketing materials

  • Deliver personalized ads on our website and others

  • Improve advertising effectiveness

Security, Fraud Prevention & Integrity of the Services

  • Authenticate accounts

  • Detect, prevent, or investigate fraud or misuse

  • Ensure the safety of customers and systems

Customer Support & Communication

  • Respond to inquiries

  • Provide order updates

  • Offer general assistance

Legal & Compliance

  • Comply with applicable laws

  • Respond to valid law enforcement requests

  • Enforce our Terms of Service

3. Legal Bases for Processing (GDPR/UK GDPR)

Where the GDPR or UK GDPR applies, we rely on the following legal bases:

  • Performance of a Contract: To process your orders, payments, delivery, and returns.

  • Legitimate Interests: Improve services, prevent fraud, and perform internal analytics.

  • Consent: For marketing emails or certain cookies (where required).

  • Legal Obligations: Tax reporting, regulatory compliance, recordkeeping.

4. How We Collect Information (Methods of Collection)

  • Checkout forms

  • Account registration

  • Newsletter signups

  • Contact forms and customer service messages

  • Cookies, pixels, and tracking technologies

  • Automated Shopify systems

  • Third-party integrations (analytics, advertising, payment processors)

5. How We Share Your Information

We may disclose information with:

Shopify

Shopify is our primary e-commerce processor responsible for hosting, payments, analytics, order processing, and data protection. Shopify provides the e-commerce platform that allows us to sell our products and services. Your data is stored through Shopify’s data storage, databases, and general application, and is protected by industry-standard security measures.

Service Providers

Including payment processors, IT vendors, shipping and fulfillment companies, cloud storage providers, analytics services, fraud prevention tools.

Marketing & Advertising Partners

For personalized ads and marketing campaigns.
You may opt out of these uses (see Section 9).

Affiliates

Entities within our corporate group.

Business Transactions

In mergers, acquisitions, financing, or bankruptcy scenarios.

Legal & Compliance

To comply with laws, enforce our rights, or protect safety.

6. Security of Your Information

We take reasonable and appropriate administrative, technical, and physical measures to protect personal information, including:

  • Encryption during payment processing (via Shopify and PCI-compliant partners)

  • Secure server hosting and firewalls

  • Access controls and credential protections

  • Regular monitoring for unauthorized access

No security system is perfect or guaranteed. Please avoid sending sensitive information via unsecured communication channels.

7. Data Retention

We retain personal information only for as long as needed:

  • Account data: retained while your account remains active

  • Order records: typically kept 3–7 years for tax, legal, and accounting purposes

  • Marketing data: retained until you opt out

  • Support communications: retained for 1–2 years for service quality

  • Cookies and device data: according to their expiration (varies by type)

After retention periods expire, data is securely deleted or anonymized.

8. International Data Transfers

We may transfer your personal information outside your country, including to:

  • The United States

  • Canada

  • Countries where Shopify or our service providers operate

EEA/UK Transfers

When transferring personal data outside the EEA or UK, we rely on:

  • Standard Contractual Clauses (SCCs)

  • UK International Data Transfer Addendum, when applicable

  • Other recognized safeguards or adequacy decisions

9. Your Rights and Choices

Depending on your location, you may have rights to:

  • Access the personal information we hold

  • Delete your personal information

  • Correct inaccurate personal information

  • Port your information to another service

  • Opt out of targeted advertising or “sharing” of personal data

  • Withdraw consent, where applicable

  • Limit processing under certain laws

Opting Out of Marketing

Click “unsubscribe” in any marketing email.
You may still receive transactional emails (order updates, receipts, etc.).

Global Privacy Control (GPC)

If enabled in your browser, we honor GPC signals by automatically applying opt-out preferences where legally required.

Exercising Your Rights

Email: support@ruraloutfitters.store

We may request verification or authorization (for agents) as permitted under law.

10. Complaints

Depending on your jurisdiction, you may:

  • Request an internal review

  • File a complaint with your local data protection authority

11. Children’s Data

We do not knowingly collect information from individuals under the age of majority in their jurisdiction.
If a child has submitted data, contact us to request deletion.

We do not “sell” or “share” personal information of individuals under 16.

12. Changes to This Privacy Policy

We may update this policy from time to time.
We will post changes here, update the “Last updated” date, and notify you as required by law.

13. Contact Us

If you have questions or wish to exercise your rights, contact us at support@ruraloutfitters.store